Thursday, December 15, 2005

Non sense

The stuff that they show these days on the umpteen number of news channels is full of non sense. The sheer number of news channels has over crowded the air waves. In an effort to differentiate their content from the other news channel, the channels resort to gimmickry in the name of “being the first to report”.
Just the other day a Hindi news channel (can’t remember the name, all appear the same) went gung – ho over Sachin’s 35th hundred that they forgot everything else (except for the commercial breaks; thank god, I needed that badly).
Yesterday, after the news of sacking of Ganguly came out, a particular news channel displayed Wasim Jaffer’s photo (the guy who will be replacing Ganguly) and the anchor announced “Is photo ko dhyaan se dekh le, yahi woh batsman hai jo Saurav da ki jagah lene wala hai” (take a look at this photo, this is the batsman who will replace Saurav)!! It was as if I was watching “India’s Most Wanted”!!!

The news channels are, I guess, trying to break away from the 80/20 rule of the media. 80 percent of the news comes from the 20 percent of the people. But the channels are disguising it badly. It’s the same newsmakers, but the channels present it, full of frills, complete with a on-spot reporter, a film song to suit the occasion,blah,blah….
Again it’s the film stars, the politicians, the sportsman, the same bunch of people creating the news. Most of the viewers are now forced to watch the news as the channel “sees” it!
Very bad, but then that’s the essence of democracy. You shout from the top of the mountain, you get to hear only the echo.

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